Messi will cost Barcelona a staggering amount of money after his shock departure.
The Blaugrana are in a critical financial situation with the loss of six-time Ballon d’Or winner Lionel Messi that will hit the club both on and off the pitch.
Messi agreed to take a 50% cut in salary but the club was unable to register him due to La Liga regulations.
The 34-year old is now set to reunite with former Barca teammate Neymar at PSG on a two-year deal.
Messi’s sudden departure could cost Blaugrana a whopping €137 million in brand value which suggests that sometimes a player is bigger than the club itself.
The Catalan giants will lose out on matchday revenue, merchandise revenue as he has been Barca’s star attraction for many years now.
“Messi is synonymous with the Barcelona brand and has been the club’s talisman since bursting onto the scene 15 years ago,” Hugo Hensley, Head of Sports Services at Brand Finance, said.